Strategy Dawn: Strategy, Culture, and Creative Thinking — in One Place
Short reflections on campaigns, consumer behavior, cultural shifts, and the ideas shaping modern advertising.
I write with intention, clarity, and a people-first perspective.
Most people expect their post-grad plans to follow their major. Mine didn’t. When I accepted an offer with City Year Chicago, I realized I wasn’t stepping away from strategy—I was stepping into a year that will shape how I lead, listen, and build long before I enter the industry.
SEO isn’t about tricking Google; it’s about speaking your audience’s language in the right places. In this post, I walk through the basics I use—keywords, on-page tweaks, and a few key tools—to help thoughtful content get the visibility it deserves.
My feed doubles as a learning space. The creators in this article are the ones I trust for insider context, clear explanations, and honest takes on beauty, branding, money, and work. If you want your scroll time to make you sharper, not just entertained, they’re worth a follow.
Nov 7, 2025
Good strategy doesn’t live in a 60-slide deck—it lives in a handful of decisions you can defend. This piece is a field guide to making those decisions with more clarity, less panic, and a lot more intention.
Data first. Hype off. Campaign breakdowns, trend reads, and step-by-step frameworks you can use—grounded in what people watch, click, try, and keep.
Most people expect their post-grad plans to follow their major. Mine didn’t. When I accepted an offer with City Year Chicago, I realized I wasn’t stepping away from strategy—I was stepping into a year that will shape how I lead, listen, and build long before I enter the industry.
SEO isn’t about tricking Google; it’s about speaking your audience’s language in the right places. In this post, I walk through the basics I use—keywords, on-page tweaks, and a few key tools—to help thoughtful content get the visibility it deserves.
My feed doubles as a learning space. The creators in this article are the ones I trust for insider context, clear explanations, and honest takes on beauty, branding, money, and work. If you want your scroll time to make you sharper, not just entertained, they’re worth a follow.
Nov 7, 2025
Good strategy doesn’t live in a 60-slide deck—it lives in a handful of decisions you can defend. This piece is a field guide to making those decisions with more clarity, less panic, and a lot more intention.
Data first. Hype off. Campaign breakdowns, trend reads, and step-by-step frameworks you can use—grounded in what people watch, click, try, and keep.