Creators I Follow That You Might Want in Your Feed
When I follow someone online, it’s rarely an impulse move. I’m drawn to people who teach—creators who mix lived experience, research, and analysis in a way that feels human. The creators in this list have that in common. They bring real industry depth and they’re generous about turning what they know into content others can use.
Professionally, they sharpen how I think about brands, culture, money, and the creator economy. Personally, they make big topics feel approachable. They’re reminders that behind every “strategy” is a person trying, learning, and adjusting in public. If you’re a personal brand, an early-career marketer, or a creator who wants your work rooted in more than vibes, these are the people worth adding to your feed.
The Lipstick Lesbians — Beauty, Chemistry, and Brand Truth
@thelipsticklesbians
Alexis Androulakis and Dr. Christina Basias Androulakis create beauty content that actually explains how products are made. With backgrounds in product development and education, they break down formulas, lab processes, and ingredient stories in a way that respects science and respects the consumer.
Most beauty content stops at swatches and before-and-afters. They go deeper—what’s genuinely innovative, what’s repackaged, and when a brand’s claims match the product inside the tube.
Why I follow them
Professionally, they’re a constant reminder that product reality has to match the narrative. If a brand promises “cutting edge” and delivers copy-paste, audiences notice. Their approach pushes me to look past campaign language and into what’s actually being sold.
Personally, I love their tone. They teach without gatekeeping and treat curiosity with kindness. That balance—firm about facts and soft on people—is something I try to carry into my own work.
Why you might want them in your feed
If you’re in beauty, skincare, or even just “skin-curious,” they’ll give you a clearer lens for evaluating products. For strategists and personal brands, they’re a live example of how deep expertise plus approachable teaching can build serious trust.
Allison Turquoise — Packaging, Sustainability, and the Hidden Work Behind Beauty
@allisonturquoise
Allison Turquoise is a packaging and sustainability consultant who talks about the invisible side of beauty: material choices, drop testing, regulations, recycling realities, and the gap between sustainability goals and real operational constraints.
Why I follow her
From a strategy point of view, Allison is a reminder that operations and packaging are part of the brand, not an afterthought. A brand that shouts “sustainable” but delivers packaging built for landfill creates its own trust problem. Watching her break down trade-offs makes me ask better questions when I think about positionings like “eco-conscious” or “minimal waste.”
On a personal level, her tone is refreshingly honest. She doesn’t sugar-coat the limitations, but she also doesn’t lean into hopelessness or cynicism. It’s honest, informed, and constructive—exactly the kind of tone that helps people feel more confident instead of more overwhelmed.
Why you might want her in your feed
If you touch product, packaging, or sustainability claims, she’ll expand how you think. You’ll walk away with more realistic expectations and better language for future decisions.
Charlotte Mair — Culture-Led Strategy With Real Backbone
@TFRCharlotte / @tfrcharlotte
Charlotte Mair, Founder and Managing Director of The Fitting Room, practices culture-first brand building in real time. Her content blends entrepreneurship, cultural insight, and leadership—without romanticizing any of it.
Why I follow her
Professionally, Charlotte is my go-to example of culture-led strategy that actually honors culture. She doesn’t treat it as a list of trends to chase but as the environment brands have to navigate. Seeing how she frames opportunity and risk makes my own thinking sharper.
Personally, I respect how transparent she is about trade-offs. She talks about responsibility, standards, and the choices that keep a business aligned with its values. It’s a grounding perspective for anyone building something with their name attached.
Why you might want her in your feed
If you’re dreaming of a personal brand, agency, or creative studio, she offers both inspiration and reality checks. You’ll pick up better language for culture—and a clearer picture of what leadership actually demands.
Bright Sun Films — Storytelling, Research, and the Life Cycle of Brands
@BrightSunFilms
Bright Sun Films, run by Jake Williams, creates documentary-style videos about abandoned places, bankrupt companies, and canceled projects. On the surface, it’s deep-dive entertainment. Underneath, it’s pattern recognition.
Why I follow him
From a strategy angle, his videos are long-form failure analysis: what decisions brands made, when they lost relevance, and which early signals they ignored. It’s the kind of quiet, patient storytelling that sticks with you. When I work on long-term brand thinking, these case studies remind me that nothing is untouchable.
As a storyteller, I pay attention to his pacing—research-first, narrative-second, emotion-where-it-matters. That blend is what I aim for when writing case studies or presentations.
Why you might want him in your feed
If you’re into business, design, urban exploration, or “whatever happened to…?” content, his channel gives context you won’t get from quick posts. For personal brands or founders, it’s a reminder to watch the foundations, not just the highlights.
The Financial Freedom Girl — Money, Media, and Intentional Living
@fanancialfreedomgirl
Cara Nicole (The Financial Freedom Girl) makes grounded content about budgeting, habits, mindset, and how media shapes our expectations. Her message is: understand your numbers, understand your values, and make decisions that keep you aligned with both.
Why I follow her
Professionally, her perspective anchors my thinking about audiences. Every “target consumer” has a financial life behind them—hopes, limits, pressures. That matters when you talk pricing, loyalty, or value.
Personally, she makes money feel less like a panic button. Her tone is practical and calm, which creates the mix of education and relief I aim for in my own work.
Why you might want her in your feed
If you’re a creative, freelancer, or personal brand, her content gives you language and tools to make clearer choices around money—without shame or shortcuts.
Chloe Shih — Creator Economy, Tech Careers, and Honest Growth
@Chloeshih / @chloe.shih
Chloe Shih is a product leader and creator who’s worked at companies like Discord, Meta, TikTok, and Google. She blends tech, product thinking, and creator life with unusual honesty. She talks about layoffs, pivots, prestige paths, and the emotional side of being online while you figure out your next move.
Why I follow her
Professionally, Chloe is a real-time example of building a personal brand with depth. She shares wins, uncertainty, and the logic behind each pivot. As someone building a strategic career while writing publicly, her approach makes the work feel more possible.
Personally, I appreciate that she doesn’t flatten her story into a neat arc. She leaves room for doubt, rest, and new direction—all things that matter to anyone navigating creative or tech careers.
Why you might want her in your feed
If you’re exploring tech, content, or just modern career paths, Chloe gives a nuanced perspective: practical advice plus emotional honesty.
What all these creators have in common
On the surface, this list spans chemists, packaging experts, agency leaders, documentary storytellers, financial educators, and tech creators. The through-line is simple:
They teach, even in short formats.
They’re grounded in expertise or research.
They’re transparent about constraints and trade-offs.
They care about audiences as people, not metrics.
Following them has made me a sharper strategist and a calmer human. They give me frameworks, examples, and language I can use—and they also make the future feel less chaotic because someone smart is already thinking out loud about it.
How to curate your own “learning feed”
If you want your feed to work for you—not just to you—here are a few simple ways to start:
Add creators with expertise outside your lane. That cross-pollination fuels some of your best ideas.
Look for people who talk about systems, trade-offs, and long-term impact—not hacks.
Follow people who cite sources, explain reasoning, and admit uncertainty.
You don’t need an entirely serious feed, but having a core group like this shapes your judgment over time. It shows up in your strategy work, your creative decisions, and how you build your own presence online.
If you follow any of these creators and they shift how you think—even a little—that’s a win. And if you have names I should add to my own learning feed, I’m always open to more.