Demo Website landing page for GoPro HERO13 Product

GoPro Hero 13 Landing Page

Social Media Advertising: Children & Minors

Cometeer Audit & Campaign

Fact Sheet: Laufey

Multi-Media Press Release

Event Media Advisory

Krispy Kreme After Hours Campaign

A national retail strategy built around emotional gifting, personalization, and multi-generational connection

Macy’s – “Love, Macy’s” Intergenerational Gifting Strategy

Krispy Kreme — After Hours

Community-driven positioning focused on fan behavior and digital engagement.

T1 Esports — Brand Strategy (Digital / Community)

Audience mapping and cultural insight to strengthen long-term fan connection

T1 Esports Brand Positioning & Fan Strategy

Home

Portfolio

NRF University Challenge '25-'26, Top 10 semi-finalists

NRF University Challenge Slides

Intergenerational retail strategy built around emotional gifting and personalization.

Macy’s — Love, Macy’s (Retail Strategy)

Blog

Late-night experiential campaign reframing indulgence as cultural ritual.

Krispy Kreme — After Hours (Experiential / Cultural)

Case Study of Youtube Sports Tentpole campaign and Mock Youtube campaigns

Gathers Tea Bar Mock Campaign: Sips & Stories

About

Social Media and Brand audit of CoffeeHaus (local business), its competitors

CoffeeHaus Brand Audit & Mock Social Media Campaign

Contact

Gallery

My feed doubles as a learning space. The creators in this article are the ones I trust for insider context, clear explanations, and honest takes on beauty, branding, money, and work. If you want your scroll time to make you sharper, not just entertained, they’re worth a follow.

Creators I Follow That You Might Want in Your Feed

Data first. Hype off. Campaign breakdowns, trend reads, and step-by-step frameworks you can use—grounded in what people watch, click, try, and keep.

Welcome to my blog!

Most people expect their post-grad plans to follow their major. Mine didn’t. When I accepted an offer with City Year Chicago, I realized I wasn’t stepping away from strategy—I was stepping into a year that will shape how I lead, listen, and build long before I enter the industry.

I got the City Year position; What I did and Why I applied

SEO isn’t about tricking Google; it’s about speaking your audience’s language in the right places. In this post, I walk through the basics I use—keywords, on-page tweaks, and a few key tools—to help thoughtful content get the visibility it deserves.

SEO for Creators and Strategists: A Practical Guide to Being Found

Good strategy doesn’t live in a 60-slide deck—it lives in a handful of decisions you can defend. This piece is a field guide to making those decisions with more clarity, less panic, and a lot more intention.

Strategy is complex, not complicated: A field guide for clearer choices

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PORTFOLIO

Chevron flow diagram labeled Data → Insight → Creative → Outcome, with matching icons beneath each stage.

‘Customer Journey Matrix’ showing a four-step loop—Awareness, Conversion, Post-Purchase, Consideration—with icons and brief definitions

Let’s Connect!

If you’re looking to collaborate, discuss an opportunity, or talk strategy, I’d love to hear from you.

I’m currently open to opportunities in brand strategy, digital strategy, consumer insight, and experiential campaigns. I enjoy work that blends culture, creativity, and research — and I’m always open to conversations that spark new ideas.

Whether you’re hiring, collaborating, or exploring future projects, feel free to reach out anytime.

alexisdeo0503@gmail.com

What happens after I contact you?

How will our collaboration look like?

Can I ask for edits?

Are you open for a longer contract?