Alexis De Ocampo — A strategist shaped by insight, culture, and action
Who I Am
Hi, I'm Alexis De Ocampo, a senior at Columbia College Chicago studying Advertising with a focus in Management and Strategy. I'm passionate about brand and digital strategy, account planning, and building campaigns that are rooted in real consumer insight. Through project work with brands like Macy's, Krispy Kreme, and Culture City, I've developed hands-on experience in research analysis, strategic recommendations, and integrated campaign development. Outside the classroom, I lead as Vice President of Asian Alliance and an Engage Leader, roles that have sharpened how I communicate, collaborate, and show up for others. I'm currently seeking entry-level opportunities where I can bring both analytical thinking and cultural awareness to meaningful brand work..
Skills Snapshot
Brand & Campaign strategy
Positioning, messaging, creative direction, integrated planning
Consumer & Trend Insight
Audience behavior, cultural analysis, research synthesis
Digital & Social Strategy
Platform-native content, digital ecosystems, storytelling frameworks
Approach
I lead with research and cultural understanding. I value clarity, collaboration, and thoughtful strategy—work that respects real people and the context they move through. My goal is to create strategies that feel human, actionable, and aligned with the communities they serve.
Experience Snapshot
Vice-President, Asian Alliance
Community leadership, cultural programming, team coordination
Engage Leader, Columbia College Chicago
Student mentorship, onboarding support, communication leadership
Advertising Strategy Coursework & Projects
Client's: Macy's, Culture City, SoundSafe.ai
