I’m Alexis De Ocampo — a strategist shaped by culture, curiosity, and clarity
I’m a senior advertising student and strategist who approaches brand work through the lens of culture, behavior, and lived experience. I’m particularly interested in how brands embed themselves into everyday rituals — not through noise, but through relevance.
Who I Am
I study Advertising with a concentration in Ad Management & Strategy at Columbia College Chicago. In parallel, I serve as Vice President of Asian Alliance and an Engage Leader, roles that sharpened my ability to lead, communicate, and design experiences for diverse communities.
How I Work
I start with research, but I don’t stop at data. I look for the behaviors behind the numbers — how people actually live, shop, scroll, and connect. From there, I build strategies that feel intuitive instead of forced.
Skills Snapshot
Brand & Campaign strategy
Positioning, messaging, creative direction, integrated planning
Consumer & Trend Insight
Audience behavior, cultural analysis, research synthesis
Digital & Social Strategy
Platform-native content, digital ecosystems, storytelling frameworks
Approach
I lead with research and cultural understanding. I value clarity, collaboration, and thoughtful strategy—work that respects real people and the context they move through. My goal is to create strategies that feel human, actionable, and aligned with the communities they serve.
Experience Snapshot
Vice-President, Asian Alliance
Community leadership, cultural programming, team coordination
Engage Leader, Columbia College Chicago
Student mentorship, onboarding support, communication leadership
Advertising Strategy Coursework & Projects
Insight development, campaign design, brand audits, experiential strategy
