About Me

Hi, I’m Alexis De Ocampo — a creative strategist and senior at Columbia College Chicago, majoring in Advertising with a concentration in Ad Management and Strategy. I specialize in connecting consumer insight with culture-driven storytelling, turning trend analysis and research into real-world brand strategy. My background blends campaign work, leadership, and community impact—from national competitions like the NRF Foundation to on-campus roles as VP of Asian Alliance and an Engage Leader for new student mentorship.

Most of my work lives at the intersection of brand, behavior, and belonging. I’m especially drawn to projects that reflect identity, challenge norms, and bridge commerce with meaning—whether through retail innovation, cultural storytelling, or Gen Z-centered strategy.