Hi, I'm Alexis De Ocampo, a senior at Columbia College Chicago studying Advertising with a focus in Management and Strategy. I'm passionate about brand and digital strategy, account planning, and building campaigns that are rooted in real consumer insight. Through project work with brands like Macy's, Krispy Kreme, and Culture City, I've developed hands-on experience in research analysis, strategic recommendations, and integrated campaign development. Outside the classroom, I lead as Vice President of Asian Alliance and an Engage Leader, roles that have sharpened how I communicate, collaborate, and show up for others. I'm currently seeking entry-level opportunities where I can bring both analytical thinking and cultural awareness to meaningful brand work.
I’m Alexis De Ocampo — a strategist shaped by culture, curiosity, and clarity
I’m a senior advertising student and strategist who approaches brand work through the lens of culture, behavior, and lived experience. I’m particularly interested in how brands embed themselves into everyday rituals — not through noise, but through relevance.
Who I Am
I study Advertising with a concentration in Ad Management & Strategy at Columbia College Chicago. In parallel, I serve as Vice President of Asian Alliance and an Engage Leader, roles that sharpened my ability to lead, communicate, and design experiences for diverse communities.
How I Work
I start with research, but I don’t stop at data. I look for the behaviors behind the numbers — how people actually live, shop, scroll, and connect. From there, I build strategies that feel intuitive instead of forced.
Skills Snapshot
Brand & Campaign strategy
Positioning, messaging, creative direction, integrated planning
Consumer & Trend Insight
Audience behavior, cultural analysis, research synthesis
Digital & Social Strategy
Platform-native content, digital ecosystems, storytelling frameworks
Approach
I lead with research and cultural understanding. I value clarity, collaboration, and thoughtful strategy—work that respects real people and the context they move through. My goal is to create strategies that feel human, actionable, and aligned with the communities they serve.
Experience Snapshot
Vice-President, Asian Alliance
Community leadership, cultural programming, team coordination
Engage Leader, Columbia College Chicago
Student mentorship, onboarding support, communication leadership
Advertising Strategy Coursework & Projects
Client's: Macy's, Culture City, SoundSafe.ai
