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Demo Website landing page for GoPro HERO13 Product

GoPro Hero 13 Landing Page

Fact Sheet: Laufey

Multi-Media Press Release

Event Media Advisory

Culture City

PDF file

Community-driven positioning focused on fan behavior and digital engagement.

T1 Esports — Brand Strategy (Digital / Community)

Home & Bio

A national retail strategy built around emotional gifting, personalization, and multi-generational connection

Macy’s — “Love, Macy’s”

Krispy Kreme —"After Hours"

Culture City Audit & Creative Deck

Intergenerational retail strategy built around emotional gifting and personalization.

Macy’s — Love, Macy’s (Retail Strategy)

Krispy Kreme After Hours Campaign

Letter of Recommendations

Late-night experiential campaign reframing indulgence as cultural ritual.

Krispy Kreme — After Hours (Experiential / Cultural)

Resume

NRF University Challenge '25-'26, Top 10 semi-finalists

NRF University Challenge Slides

Marketing Work

Audience mapping and cultural insight to strengthen long-term fan connection

T1 Esports Brand Positioning & Fan Strategy

Contact

Cometeer Audit & Campaign Deck

Other

Case Study of Youtube Sports Tentpole campaign and Mock Youtube campaigns

Gathers Tea Bar Mock Campaign: Sips & Stories

Blog

Social Media and Brand audit of CoffeeHaus (local business), its competitors

CoffeeHaus Brand Audit & Mock Social Media Campaign

Social Media Advertising: Children & Minors

My feed doubles as a learning space. The creators in this article are the ones I trust for insider context, clear explanations, and honest takes on beauty, branding, money, and work. If you want your scroll time to make you sharper, not just entertained, they’re worth a follow.

Creators I Follow That You Might Want in Your Feed

Data first. Hype off. Campaign breakdowns, trend reads, and step-by-step frameworks you can use—grounded in what people watch, click, try, and keep.

Welcome to my blog!

Most people expect their post-grad plans to follow their major. Mine didn’t. When I accepted an offer with City Year Chicago, I realized I wasn’t stepping away from strategy—I was stepping into a year that will shape how I lead, listen, and build long before I enter the industry.

I got the City Year position; What I did and Why I applied

SEO isn’t about tricking Google; it’s about speaking your audience’s language in the right places. In this post, I walk through the basics I use—keywords, on-page tweaks, and a few key tools—to help thoughtful content get the visibility it deserves.

SEO for Creators and Strategists: A Practical Guide to Being Found

Good strategy doesn’t live in a 60-slide deck—it lives in a handful of decisions you can defend. This piece is a field guide to making those decisions with more clarity, less panic, and a lot more intention.

Strategy is complex, not complicated: A field guide for clearer choices

left

center

PORTFOLIO

Chevron flow diagram labeled Data → Insight → Creative → Outcome, with matching icons beneath each stage.

‘Customer Journey Matrix’ showing a four-step loop—Awareness, Conversion, Post-Purchase, Consideration—with icons and brief definitions

Culture City

01 — Overview

Our aim was to improve the conversion of the client’s landing page by completely reworking the copy. We couldn't change the design which set strict limitations regarding character count.

02 — Creative process

My philosophy was to address the visitor by describing their pain points and showcasing how the client's service is a great solution for it.

Give context to your video with just a few sentences next to it. Where did it appear? How was the performance?

2K

+34%

+18%

03 — Results

We managed to achieve a 32% improvement in conversion, just in one month after the new copy was released.

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